In the fast-paced digital age, marketing has undergone a dramatic transformation. Traditional methods such as print advertisements, billboards, and television commercials have gradually lost dominance as businesses shift their focus to online platforms. Digital marketing has become the backbone of modern business strategies, allowing brands to connect with their audiences in more targeted, measurable, and interactive ways. It enables companies to reach potential customers across the globe instantly, breaking geographical barriers and creating opportunities for businesses of all sizes to grow and compete in a highly dynamic environment.